Business Marketing Visuals and Why You Need Them

Business owners are often baffled by the term “business marketing visuals” and they’re left wondering why they would ever need such a beast.  In fact you as a business owner do need them as part of a marketing strategy, so here is an explanation of what they are and why you need them.

What are business marketing visuals?

Business marketing visuals are simply marketing material that relies more on images than it does the written word.  Have you ever looked something up on the internet and came to a page that was a solid wall of text?  The thought of slogging through all that text makes you cringe a little inside and it feels like your back in school doing homework.

That feeling sums up why you should being using visuals in your marketing plans.  They are memorable and provide a lot of information in an instant, a picture is worth a thousand words.  Visitors to your website have pretty short attention spans and if they can’t find what they are looking for quickly, they are out of there and gone forever.  It is easier to show them what they are looking for, using pictures, charts or infographics, it keeps them engaged and on your site longer.  You want them engaged so they keep coming back again and again.

business marketing visuals

Another perk of using visuals is they are more likely to go viral, videos, infographics, clever memes and cartoon images get shared far more often.  Here is a video from Ted talks that explains why videos go viral.

Here are some of the different kinds of visuals and how you can use them in your marketing plan:

  1. Graphs & Charts

Statistics are dry and boring and it’s a pretty quick way of putting your audience to sleep.  Using images to convey that same information in a pie chart or graph it makes it a whole lot easier to spot trends and absorb the information.  Even complicated statistics with comparisons are much easier to digest in a visual format.  Business have been using this for years and with good reason.

  1. Drawings,Videos and Cartoons

You can take complicated directions and simplify them using illustrations.  There is no concern with complicated language and people for the most part are visual learners.  This is much easier than using step by step written instruction.  Video is an absolutely brilliant tool in your marketing efforts you can use it for everything, in fact explaining how to take advantage of video in marketing is a post unto itself.

  1. Mindmaps

This works really well for things like project management, if you have groups of ideas that don’t require a specific order this is a good way to have an overview without getting bogged down in details.  Readers can focus on the parts that pertain to them while ignoring the rest.

  1. PowerPoints

The go to gadget for presenters the world over.  Power point slides can provide a visual reminder of a point you are trying to explain.  Power point has been a staple in business for years and for good reason.  It works!

  1. Infographics

This is the new kid on the block in business marketing visuals they can take pages of content and boil it down to one visual.  Art, statistics and information all blend together into one graphic that keeps your audience engaged.  They are superb in generating traffic and links to your site when they are well done.

No matter what business you’re in working with a graphic artist to create your business marketing visuals is a must.

Before You Design Your Logo

Designing the right logo for your business or brand is tricky.  You’re caught somewhere between keeping up with the latest trends and accurately representing your company.  It’s a visual reminder of everything your business stands for.  Think about some of the iconic logos, the “Golden Arches” at McDonald’s or the mermaid at Starbucks, they were instrumental in building those brands.

You want your logo to be memorable and enhance your brand.  The right symbols and graphics can convey trust between you and your customers.  It’s a key piece of marketing that sets up the character of your business and gives you a well established professional look.

Logo Types

Logo types can be broken down into three separate categories.  First you have the text or font based logos, they use a particular font in their name to make them stand out from the competition.  Coca cola does this, they use a handwritten type of font for their brand.  There are countless others that do it as well, Walt Disney, Microsoft and IBM all do it to.  It’s the most common type of logo creation.

Second type of logo you’ll find are image based and they use a picture to show you what the company does. Car companies include pictures of cars in their designs making it pretty clear what the company is all about.  Lastly, there are abstract designs to represent the company, and again think of the mermaid on the Starbucks cup, or the Nike swoosh.

Huge corporations can spend millions of dollars per month marketing their brands across multiple advertising channels.  The small independent business owner can’t…yet.  For them investing in a solid graphic design that depicts their business is far more realistic.  Think for a minute of the Nike logo, back when they were a small company that logo costs them $35, decent investment wouldn’t you say?

Design Your Logo


Before you hire a graphic artist here are 4 things to consider:

  • Figure out what you want your logo to convey: What is it you want your logo to convey?  Do you want it to illustrate what you do or do you want a more abstract but memorable image.  It can showcase a branding image or what you do, it’s completely up to you.
  • Look at the competition: You can get inspiration from other companies or where ever else you can find it.  Look at the competition you have and figure out how you can be different…stand out.
  • Don’t design just for the web: The internet may be where your business lives but you need a logo that will work with other mediums too.  Even internet business owner have signs, letterhead and business cards.  Your logo needs to be functional yet flexible.
  • Don’t confuse people: Your logo can be an abstract design but it still has to make sense. For example if you run a restaurant does an image of a paintbrush belong in your logo…um, no.

A good logo design is an integral part of your brand, don’t sell yourself short.